Skincare routine, authentic and unhurried.

We're launching the B&T Hydrating Cream — our first product formulated specifically for humidity-heavy climates. You're the third creator we've approached directly this quarter.

The brief is simple: film a 30-second slice of your actual morning routine, with the cream in it. Not a tutorial. Not a "get ready with me." A fragment of a real day, shot in natural light, in the bathroom you actually use.

We've spent twenty years making skincare that smells like plants and works quietly. We'd like the film to do the same. If you need to read a poem while you apply it, read a poem. If you want to show the bottle for two seconds total, two seconds is enough.